Marketing Tech Software
Below is a selection of blog posts and thought leadership articles I’ve written as a B2B SaaS writer. I’m trusted by top SaaS companies including HubSpot, Hootsuite, Rival IQ, Later, and Rev.
Topics I write and report on include: social media marketing, marketing strategy + tools, website design, customer platforms, and more.
Featured Work
Taking a Deep Dive into Payment Processing Companies: Here’s What I Found
HubSpot | Blog Post
Freelance or In-House? Here’s How Content Marketers Decide
Superpath | Industry Data
10 Survey Email Examples I Love (For Your Inspiration)
HubSpot | Blog Post
More Articles
Getting B2B ecommerce right: Here’s what I learned form the experts (HubSpot)
Top 5 use cases for AI personalization in marketing (HubSpot)
AI content personalization that works: Tips to transform your website (HubSpot)
Customer onboarding tools: Finding the best option for your team (HubSpot)
AI WordPress themes: 4 Powerful options for your website (HubSpot)
International PPC: The complete guide (HubSpot)
Web analytics 101: The beginner’s guide that I live by (HubSpot)
How to create an SEO budget for max ROI (HubSpot)
Diving deep into technical SEO for ecommerce (my takeaways) (HubSpot)
Social media for nonprofits: 14 expert-backed tips (Hootsuite)
Instagram Reels: Everything you need to know in 2025 (Hootsuite)
Experiment: Do long-form X posts give you more reach? (Hootsuite)
Instagram Threads: Everything you need to know in 2025 (Hootsuite)
2025 Facebook algorithm: Tips and expert secrets to succeed (Hootsuite)
5 expert tips for effective social media risk management (Hootsuite)
What is a good engagement rate on TikTok? (Rival IQ)
How to use Instagram ads and track your ad performance (Rival IQ)
A complete guide to TikTok analytics and reporting (Rival IQ)
How to perform a social media competitive analysis (Rival IQ)
5 trends to copy from the top beauty brands on TikTok (Rival IQ)
How to use competitive benchmarks to improve your social media (Rival IQ)